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Basics of Marketing Management

Pooja Deshmukh

出版	Blue Rose Publishers, 2023-01-13
主題	Education / Counseling / Academic Development
URL	http://books.google.com.hk/books?id=1DSnEAAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.