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The Lawyer's Guide to Effective Yellow Pages Advertising
Kerry RandallAndru J. Johnson
出版American Bar Association, 2005
主題Business & Economics / Advertising & PromotionLaw / Law Office ManagementLaw / Reference
ISBN15903162159781590316214
URLhttp://books.google.com.hk/books?id=1GNuKKvzq9wC&hl=&source=gbs_api
EBookSAMPLE
註釋Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.