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CoolTravel - Discovering the Middle East & Africa
Maarten SchäferAnouk Pappers
其他書名
Storytelling Expedition for Kempinski Hotels
出版Maarten Schäfer, 2010
主題Travel / Middle East / GeneralTravel / Africa / General
ISBN949090001X9789490900014
URLhttp://books.google.com.hk/books?id=1J5ADwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋

Kempinski Hotels asked us to activate their brand positioning 'A Friend With Local Knowledge'.


We visited all the properties in the Middle East and Africa and were guided by the Kempinski staff to experience the destination.

The stories were shared in this book and in the social media of the hotels.

The book is used - on travel fares - as a cross selling tool between the different hotels - and is for sale in the hotel gift shops.