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Strategic Marketing Channel Management

Donald J. BowersoxM. Bixby Cooper

出版	McGraw-Hill, 1992
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / MultilevelBusiness & Economics / DistributionBusiness & Economics / Logistics & Supply Chain
ISBN	00700675709780070067578
URL	http://books.google.com.hk/books?id=1KArAQAAMAAJ&hl=&source=gbs_api