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Making Health Communications Programs Work
Elaine Bratic ArkinLynne Doner
出版DIANE Publishing Company, 2006-07
主題Health & Fitness / GeneralMedical / GeneralMedical / Health Care DeliverySocial Science / Media Studies
ISBN14223059619781422305966
URLhttp://books.google.com.hk/books?id=1MLuPQAACAAJ&hl=&source=gbs_api
註釋A revision of Making Health Communication Programs Work,Ó printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health & prevent disease. Research & practice continue to expand their understanding of the principles, theories, & techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for the advances in knowledge & technology that have occurred during the past decade. Illus.