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Manufacturer Carterls and Resale Price Maintenance
Matthias Hunold
Johannes Muthers
出版
Department of Economics, Johannes Kepler University of Linz
, 2020
URL
http://books.google.com.hk/books?id=1P3LzQEACAAJ&hl=&source=gbs_api
註釋
We provide a theory of how RPM facilitate upstream cartels absent any information asymmetries using a model with manufacturer and retailer competition. Because retailers have an effective outside option to each manufacturer's contract, the manufacturers can only ensure contract acceptance by leaving a sufficient margin to the retailers. This restricts the wholesale price level even when manufacturers collude. In this context, resale price maintenance may only be profitable for the manufacturers if they collude. We thus provide a novel theory of harm for resale price maintenance when manufacturers collude and illustrate the fit of this theory in various competition policy cases.