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Managing a Small Business
Robert Hastings
其他書名
A Guide to Successful Small Business Management
出版Businessman 101, 2011-05-09
主題Business & Economics / ManagementBusiness & Economics / Small Business
ISBN14609871609781460987162
URLhttp://books.google.com.hk/books?id=1VyI6YO6DVUC&hl=&source=gbs_api
EBookSAMPLE
註釋Lack of business management skills is usually number one or two on the list of reasons why small business do not survive. Managers are not born they are bred and knowledge is the success factor in management combined with acumen and skill. Managing a business correctly can make or break a business and the 'Small Business Manager' offers first hand knowledge from an experience author as well as lessons to learn a range of skills quickly and to understand what makes an effective and successful management process. This book outlines the role of management and outlines the factors that contribute to effective management and the difference between management and leadership. The book reviews the basic management requirements from easy-to-understand finance, understanding and managing market and product and service trends, human resources, sales and sales management through to marketing and promotions including web sites, social media and Search Engine Optimisation. This book outlines the required management skills and offers workable solutions so that you can understand what is required and what is important in skill sets so you can learn and improve your management skills. Whether you intend to start a business, are managing an existing business or working on behalf of an owner this book offers real, workable skills for management understanding and improvement.