登入選單
返回Google圖書搜尋
Epica Book 24: Europe's Best Advertising
Epica Awards
出版A&C Black, 2011-08-01
主題Design / Graphic Arts / Advertising
ISBN28847910949782884791090
URLhttp://books.google.com.hk/books?id=1WpMAQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.