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Marketing Higher and Further Education
Paul GibbsMichael Knapp
其他書名
An Educator's Guide to Promoting Courses, Departments and Institutions
出版Routledge, 2012-12-06
主題Education / General
ISBN11366094079781136609404
URLhttp://books.google.com.hk/books?id=1bNKI-N73uMC&hl=&source=gbs_api
EBookSAMPLE
註釋A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.