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The Global Manager
Otto Lerbinger
其他書名
Contemporary Issues and Corporate Responses
出版Bloomsbury Publishing, 2013-10-01
主題Business & Economics / International / GeneralBusiness & Economics / General
ISBN13503051709781350305175
URLhttp://books.google.com.hk/books?id=1fZGEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.