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The Out-of-Home Immersive Entertainment Frontier
Mr Kevin WilliamsMr Michael Mascioni
其他書名
Expanding Interactive Boundaries in Leisure Facilities
出版Ashgate Publishing, Ltd., 2014-06-28
主題Business & Economics / Industries / Media & CommunicationsBusiness & Economics / Customer RelationsBusiness & Economics / Industries / Computers & Information TechnologyBusiness & Economics / Economics / TheorySocial Science / Media Studies
ISBN14724269599781472426956
URLhttp://books.google.com.hk/books?id=1h6rBAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.