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Marketing Financial Services

Mary Ann Pezzullo

出版	American Bankers Association, 1998
主題	Business & Economics / Banks & BankingBusiness & Economics / Marketing / General
ISBN	089982062X9780899820620
URL	http://books.google.com.hk/books?id=1ob5wAEACAAJ&hl=&source=gbs_api

註釋

This university-level textbook covers the basics of marketing, presented from the point of view of financial institutions. It explains areas such as the strategic marketing process, developing a situation analysis, why and how to do market research, product strategy and new product development, pricing strategy, the difference between public relations and marketing, and more. It is illustrated with photographs of advertisements to emphasize certain marketing concepts.