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Operations Management for MBAs

Jack R. MeredithScott M. Shafer

出版	Wiley, 2009-11-24
主題	Business & Economics / Production & Operations ManagementBusiness & Economics / General
ISBN	04704857609780470485767
URL	http://books.google.com.hk/books?id=1qPRQwAACAAJ&hl=&source=gbs_api

註釋

Operations Management for MBAs provides an introduction to the basic concepts of operations management with a strategic, conceptual, and contemporary approach. Specifically written with the needs of MBA students in mind, current topics such as supply chain management, the balanced scorecard, and yield management, as well as those specific to marketing, finance and other majors are explained.