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Computation and Estimation of the Duration of Advertising Effect on Sales

Awi FedergruenElaine RomanelliGary C. BiddleJames R. LarsonLinda GreenLloyd E. SandelandsMartin A. StarrMichael A. SalingerMiklos A. VasarhelyiNathaniel H. LeffTheodore J. MockWilfried R. VanhonackerAlan J. BiloskiBobby J. CalderCarol Jean McNairMichael TushmanRichard SteinbergW. Thomas LinYitzchok Skolnik

其他書名	Some Asymptotic Findings for the Koyck Model
出版	Graduate School of Business, Columbia University, 1982
URL	http://books.google.com.hk/books?id=1qS-ugEACAAJ&hl=&source=gbs_api