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Create Strategy, Put It Into Practice, Sell More
出版Edward Elgar Publishing, 2023-07-01
主題Business & Economics / E-Commerce / Digital MarketingBusiness & Economics / Strategic PlanningBusiness & Economics / Industries / Computers & Information TechnologyBusiness & Economics / Marketing / Research
ISBN10353113139781035311316
URLhttp://books.google.com.hk/books?id=1rHLEAAAQBAJ&hl=&source=gbs_api
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註釋This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.