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其他書名
The Practice of Media Relations in Canada
出版University of Alberta, 2019-03-01
主題Business & Economics / Public RelationsBusiness & Economics / Industries / Media & CommunicationsSocial Science / Media Studies
ISBN17721241179781772124118
URLhttp://books.google.com.hk/books?id=1yaWDwAAQBAJ&hl=&source=gbs_api
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註釋Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.