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Cases in Alliance Management

其他書名	Building Successful Alliances
出版	SAGE Publications, 2006-09-07
主題	Business & Economics / Strategic Planning
ISBN	141294029X9781412940290
URL	http://books.google.com.hk/books?id=21bHwAEACAAJ&hl=&source=gbs_api

註釋Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheál J. Kelly have organized this book around the four major phases in the alliance formation and management process—strategic rationale, partner selection, negotiation, and implementation.