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Marketing the Sports Organisation
Alain FerrandScott McCarthy
其他書名
Building Networks and Relationships
出版Routledge, 2008-08-27
主題Business & Economics / Marketing / DirectSports & Recreation / GeneralBusiness & Economics / Sales & Selling / GeneralSports & Recreation / Business Aspects
ISBN11340534449781134053445
URLhttp://books.google.com.hk/books?id=2219AgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,