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The Strategy and Tactics of Pricing
Thomas T. NagleReed K. Holden
其他書名
A Guide to Profitable Decision Making
出版Prentice Hall, 2002
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Purchasing & BuyingEducation / Decision-Making & Problem Solving
ISBN013026248X9780130262486
URLhttp://books.google.com.hk/books?id=23uiQgAACAAJ&hl=&source=gbs_api
註釋Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.