登入選單
返回Google圖書搜尋
Value Propositioning
Rick Dove
其他書名
Book One: Perception and Misperception in Decision Making
出版Wheatmark, 2005
主題Business & Economics / GeneralBusiness & Economics / Investments & Securities / GeneralBusiness & Economics / Industrial Management
ISBN15873638959781587363894
URLhttp://books.google.com.hk/books?id=24lOPQAACAAJ&hl=&source=gbs_api
註釋"Value Propositioning" addresses the ways in which business decisions are actually made. Rather than providing--as so many business books do--analytical procedures for making optimal decisions, it focuses on what really happens, how it really happens, and why it really happens. By giving us a glimpse inside the minds of the people responsible for making decisions, author Rick Dove shows us how we can obtain favorable responses to our value propositions.