INTRODUCTION

Amaru is a proactive developer who has chosen to enter the Informal Property Management Company (EGII) sector. He now wishes to market his project for a Limited Liability Property Management Company in order to gain recognition for his talent and professionalism in administration. The project proposes to offer property management services on behalf of members of the Diaspora on the one hand. And, on the other hand, local people who don't have the time or the means to pay a professional real estate broker. The market for intermediation in real estate asset management is marked by legal risk and investment losses, but also by a great need for regularity, which is why we want to position ourselves as a facilitator for our target clientele, which is essentially made up of nationals from the Diaspora and wealthy middle-class local individuals with property to manage. Compared to the market, it has the advantage of being results-oriented, which enables us to grasp the need for reliable players with integrity. The business model aims to offer services ranging from rent collection, caretaking and housekeeping to site enhancement and development, using multi-skilled staff to guarantee the customer a facilitated property management experience. Sales will be facilitated by a marketing strategy emphasizing price flexibility for fair pricing according to risk.