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Employer Branding
Hugh Davies
其他書名
Case Studies and Comments from Industry Professionals
出版
BookPal
, 2011
主題
Business & Economics / General
Business & Economics / Careers / General
Business & Economics / Human Resources & Personnel Management
Business & Economics / Economics / General
Self-Help / Personal Growth / Success
ISBN
1742841341
9781742841342
URL
http://books.google.com.hk/books?id=2E5eLwEACAAJ&hl=&source=gbs_api
註釋
The idea that a company only needs to offer a monthly cheque and an annual bonus (if you're lucky!) to guarantee some kind of loyalty is so short-sighted, it's untrue. The reason why I stay with BP is that they have a more sophisticated view of what 'value' actually means to me. Value is not just about pay parity; it's about flexibility, it's about understanding, and it's about seeing the person not just as a unit of production, but as a person who wants to be the best they can be - not just the best professional, but the best colleague, the best leader, the best husband and the best father. My loyalty comes not through cash, but through empathy.