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Transit Advertising Sales Agreements

Bruce Schaller

出版	Transportation Research Board, 2004
ISBN	03090700239780309070027
URL	http://books.google.com.hk/books?id=2FCDe5HJvj8C&hl=&source=gbs_api
EBook	SAMPLE

註釋

This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.