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Management

Courtland L. Bovée

出版	McGraw-Hill, 1993
主題	Business & Economics / ManagementBusiness & Economics / Industrial Management
ISBN	00700683139780070068315
URL	http://books.google.com.hk/books?id=2IkTAQAAMAAJ&hl=&source=gbs_api

註釋

This text ushers students into the world of management through the eyes of real managers who work in real organizations - for-profit companies, not-for-profit firms, and government agencies. It presents hundreds of examples that grab student's interest while helping them understand the challenges, issues, and achievements of contemporary management. Students not only read about management, they experience it firsthand through a variety of highly involving activities in every chapter.With its unique case study/simulations, video exercises, assignments to improve communication skills, and a host of activities that foster critical thinking, it is an ideal undergraduate management text.