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The Silk Road to International Marketing
Tim AmblerChris Styles
其他書名
Profit and Passion in Global Business
出版Financial Times/Prentice Hall, 2000
主題Business & Economics / Advertising & PromotionBusiness & Economics / Exports & ImportsBusiness & Economics / International / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / International / MarketingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Sales & Selling / Management
ISBN02736420309780273642039
URLhttp://books.google.com.hk/books?id=2JYrAQAAMAAJ&hl=&source=gbs_api
註釋Profit and passion in global business In this new era of global competition, the old marketing debate of global vs local is redundant. It has been replaced by the recognition that value creation through international marketing needs to continue. So, how does your company put itself ahead of the rest?