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Publishing Newsletters
Howard Penn Hudson
出版Scribner's, 1988
主題Business & Economics / GeneralComputers / Design, Graphics & Media / Graphics ToolsLanguage Arts & Disciplines / Writing / GeneralLanguage Arts & Disciplines / JournalismLanguage Arts & Disciplines / Publishers & Publishing IndustryReference / Writing Skills
ISBN06841895429780684189543
URLhttp://books.google.com.hk/books?id=2UMl4-W8-QQC&hl=&source=gbs_api
註釋Hudson, publisher of the Newsletter on Newsletters and president of the Newsletter Clearinghouse, shares his knowledge on producing and publishing newsletters. Early chapters cover types of newsletters, managing editorial content, newsletter style, design, and printing. Later chapters tell how to find your market, obtain and keep subscribers, manage the newsletter, and make extra income from ancillary services. Includes many checklists, sample forms, and bandw illustrations. This edition is updated regarding technological advancements affecting the field since 1988. Includes a 16-page color gallery of newsletters. Annotation copyrighted by Book News, Inc., Portland, OR