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Winning Direct Response Advertising

其他書名	How to Recognize It, Evaluate It, Inspire It, Create it
出版	Prentice-Hall, 1986
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / Direct
ISBN	01396091569780139609152
URL	http://books.google.com.hk/books?id=2VQUAQAAMAAJ&hl=&source=gbs_api

註釋Throckmorton shows how to create and evaluate every element of a direct mail package, how to create catalogs that sustain a high level of involvement with customers, how to create print ads that keep on working month after month and how to create the kind of radio/TV direct response ads that bring in orders at rock-bottom cost.