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其他書名
The Dynamic Approach to International Marketing Development
出版Gower Pub., 1994
主題Business & Economics / Exports & ImportsBusiness & Economics / International / MarketingBusiness & Economics / International / Economics & Trade
ISBN05660743549780566074356
URLhttp://books.google.com.hk/books?id=2XAUAQAAMAAJ&hl=&source=gbs_api
註釋International marketing development specialist Giordan describes how expanding international market share is within the capacity of any company of any size. Advice on identifying company strengths and weaknesses, and matching them with market characteristics and opportunities, is combined with some 500 short case studies demonstrating a full range of dynamic devices, and some of the personal successes and failures of 150 companies worldwide. Translated from the French edition. Distributed in the US by Ashgate. Annotation copyright by Book News, Inc., Portland, OR