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Be Our Guest
Disney Institute
其他書名
Perfecting the Art of Customer Service
出版Disney Editions, 2003-06
主題Business & Economics / GeneralBusiness & Economics / Customer RelationsJuvenile Nonfiction / Reference / GeneralJuvenile Fiction / Media Tie-InJuvenile Fiction / School & EducationTravel / Special Interest / Amusement & Theme Parks
ISBN07868539489780786853946
URLhttp://books.google.com.hk/books?id=2X_WAAAAMAAJ&hl=&source=gbs_api
註釋Whether they are called clients, customers, constituents, or, in Disney-speak, guests, all organizations must best serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort-quality service-is revealed in Be Our Guest. Even before Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that sets the benchmark for best business practices. Be Our Guest outlines proven Disney principles and processes for helping your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer service.