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Built for Success: The Story of Starbucks
Sara Gilbert
出版Creative Company, 2011-06-22
主題Juvenile Nonfiction / Business & Economics
ISBN08981273789780898127379
URLhttp://books.google.com.hk/books?id=2_OBZwEACAAJ&hl=&source=gbs_api
註釋Amazon.com. Facebook. FedEx. CNN. They are names recognized around the world today, but just how did these companies grow into global giants? Built for Success now spotlights 16 flourishing corporations and introduces the leaders who guided them to prominence. Each title surveys the featured company's complete history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of people around the globe.- Business titles may not be the hottest on nonfiction shelves, but the attractive "Built for Success" series could change that - . The books, written in a lively style, yet with a minimum of fuss, pack in plenty of history and tend to focus on the individuals who grew the companies, adding a personal element to the narrative." - Booklist [STARRED REVIEW]"These volumes chronicle the featured corporations' development from modest beginnings to global significance." -- Horn Book