返回Google圖書搜尋

Creating Brand Loyalty

Richard D. CzerniawskiMichael W. Maloney

其他書名	The Management of Power Positioning and Really Great Advertising
出版	Hudson House, 1999-12
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / Research
ISBN	15877681439781587768149
URL	http://books.google.com.hk/books?id=2cTGAAAACAAJ&hl=&source=gbs_api

註釋The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.