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How the Cadillac Got Its Fins
Jack Mingo
其他書名
And Other True Tales from the Annals of Business and Marketing
出版HarperCollins Publishers, 1995-04
主題Business & Economics / GeneralBusiness & Economics / Marketing / GeneralTransportation / Automotive / General
ISBN08873075319780887307539
URLhttp://books.google.com.hk/books?id=2eo-I-VFPk4C&hl=&source=gbs_api
註釋From the bestselling author of The Whole Pop Catalog and The Couch Potato Guide to Life comes this entertaining look at the true, often bizarre, and entertaining stories behind the invention and marketing of our most familiar and cherished products. Prepare to be captivated.--Entrepreneur magazine.