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Individualization Based Collaborative Customer Relationship Management
Frank T. PillerChristian Schaller
其他書名
Motives, Structures, and Modes of Collaboration for Mass Customization and CRM
出版TUM, Lehrstuhl für Allg. und Industrielle Betriebswirtschaftslehre, 2002
URLhttp://books.google.com.hk/books?id=2f4wcgAACAAJ&hl=&source=gbs_api