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Media in America
註釋This updated anthology offers a variety of provocative viewpoints from industry insiders and observers of journalism, enetertainment and the cultural underpinnings of modern communications. The authors discuss literacy, popular culture, and adverstising; news and politics; film and music; and television and new media technologies. Individual chapters include T.J. Jackson Lear's survey of the rise of advertising, Leo Bogart's critical evaluation of trends in newspapers and Edward Tenner's assessment of the future of the Internet. Robert J. Donovan and Ray Scherer cover the entry of television into politics. Douglas Gomery sets cinema and country music against the backdrop of the business interests that sustain them.