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Design to Compete

Deepa Prahalad

出版	Pearson Education Incorporated, 1900
URL	http://books.google.com.hk/books?id=2j_4twEACAAJ&hl=&source=gbs_api

註釋

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats. The #1 secret to building powerful emotional connections into your products, services, and brand experiences. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer's brand interaction and experience. Companies that succeed know how to carefully integrate corporate s.