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Models for Innovation Diffusion

Vijay MahajanRobert A. PetersonRobert Allen Peterson

出版	SAGE, 1985
主題	Reference / ResearchSocial Science / ResearchSocial Science / Sociology / General
ISBN	08039213659780803921368
URL	http://books.google.com.hk/books?id=2lEvL2rh1m0C&hl=&source=gbs_api
EBook	SAMPLE

註釋

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.