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The Wine Wars
O. Torrès
其他書名
The Mondavi Affair, Globalisation and "Terroir"
出版Palgrave Macmillan UK, 2006-07-03
主題Business & Economics / International / GeneralBusiness & Economics / Small BusinessBusiness & Economics / General
ISBN02300021029780230002104
URLhttp://books.google.com.hk/books?id=2mB0QgAACAAJ&hl=&source=gbs_api
註釋This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.