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Asia Rising
Jim Rohwer
其他書名
How History's Biggest Middle Class Will Change the World
出版N. Brealey, 1996
ISBN18578815599781857881554
URLhttp://books.google.com.hk/books?id=2o_GvQEACAAJ&hl=&source=gbs_api
註釋How will Western, and in particular American, firms fare in the competition for Asia's booming business? Assessing the relative strengths and weaknesses of American, European, Japanese, and South Korean multinationals, Rohwer finds that many American firms hold some critical advantages, including an ability to adapt to the cultures of Asia and to the diverse methods by which business is conducted in that part of the world. Overall, American companies appear well situated to profit handsomely from Asia's growing demand for financial, construction, and other services.