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Innovations and Institutions
Patrick VermeulenJorg Raab
其他書名
An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies
出版Routledge, 2007-03-08
主題Business & Economics / GeneralBusiness & Economics / Banks & BankingBusiness & Economics / EntrepreneurshipBusiness & Economics / Economics / GeneralBusiness & Economics / Insurance / GeneralBusiness & Economics / Business Mathematics
ISBN11341674749781134167470
URLhttp://books.google.com.hk/books?id=2p59AgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.This book takes the meeting point of two seemingly incongruous schools of theor