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Maintaining Relevance
出版Queensland University of Technology, 2006
ISBN17410715939781741071597
URLhttp://books.google.com.hk/books?id=2wEbjwEACAAJ&hl=&source=gbs_api
註釋This year, 340 papers were presented in 20 tracks. The tracks included: Consumer behaviour; Services marketing; Marketing education; Business interaction, relationships and networks; Retailing, pricing, distribution, channels and supply chain management; Marketing research and research methodologies; Strategic marketing and market orientation; International and cross-cultural marketing; Entrepreneurship, innovation and new product development; and many others.