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Contemporary Cases in Consumer Behavior

Roger D. BlackwellKristina S. BlackwellW. Wayne Talarzyk

出版	Dryden Press, 1993
主題	Business & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / Research
ISBN	00309703859780030970382
URL	http://books.google.com.hk/books?id=2wkpAQAAMAAJ&hl=&source=gbs_api

註釋

This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.