Seoul, the capital of Korea and a global Hallyu hub, is steeped in 600 years of history. It is also a cutting-edge city that is at the forefront of popular culture and digital technologies.

Much more than a center of global finance and industry, Seoul is also home to a rich traditional culture as well as an experimental space where new things are developed every day and a tourism capital blessed with a diversity of content.

This second edition of Seoul Hallyu Travel Guide: Person:able SEOUL introduces the travel philosophies of cultural creators who reside in the city.

It aims to be a guidebook on Seoul’s Hallyu tourism for visitors who wish to experience—and, of course, enjoy!—the many facets of Hallyu as well as Korea in general.

Through the digital map, which reflects user preferences, we hope you have fun exploring the 100 locations that have been selected as Seoul’s most captivating spaces for food, shopping, sights, things to do, and attractions. 

Enjoy your stay in Seoul!