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Marketing Metrics and Financial Performance

Donald R. LehmannDavid J. Reibstein

出版	Marketing Science Institute, 2006
主題	Business & Economics / GeneralBusiness & Economics / Marketing / Research
ISBN	09657114719780965711470
URL	http://books.google.com.hk/books?id=3DZqGQAACAAJ&hl=&source=gbs_api