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사람의 마음을 흔드는 선택의 비밀
出版리더스북, 2009
主題Self-Help / Personal Growth / Success
ISBN89011010849788901101088
URLhttp://books.google.com.hk/books?id=3EgBQgAACAAJ&hl=&source=gbs_api
註釋A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description