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Introduction to Entrepreneurship

Donald F. Kuratko

出版	South-Western, 2009
主題	Business & Economics / EntrepreneurshipBusiness & Economics / Management
ISBN	03245908659780324590869
URL	http://books.google.com.hk/books?id=3HQ_QwAACAAJ&hl=&source=gbs_api

註釋

Learn the true process of a successful entrepreneur with Introduction to Entrepreneurship, 8/e International Edition! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.