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Maverick Marketing
Tom Hayes
其他書名
Trailride Into the Wild West of New Marketing
出版BookSurge/On-Demand Publishing LLC/Amazon.com Incorporated, 2008
主題Business & Economics / General
ISBN14392041529781439204153
URLhttp://books.google.com.hk/books?id=3I1LPgAACAAJ&hl=&source=gbs_api
註釋Maverick Marketing ⦠Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and âmaverickâ marketing culture that drives many innovations companies. Maverick Marketing provides numerous case studies and real life examples of âmaverickâ strategies and tactics. Hayesâs Maverick Marketing begins with the premise that larger marketers in todayâs Wild West of New Marketing can no longer leave âmaverickâ activities to the smaller, scrappy companies due to the rapidly changing business environment. Maverick Marketing is a âmust readâ for every marketer and a âmust haveâ reference book. Joseph Campinell, President of L'Oréal Consumer Products in the USA says â... truly entertaining and dead on the mark for laser targeting todayâs âIâm-in-chargeâ consumer. The must-read equivalent of The Joy of Sex for anyone remotely involved in marketing and communication â¦â