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Branding Tree for Restaurants
David B. Dodson
其他書名
A Revolutionary Guide to Grow Your Restaurant Into a Brand
出版CreateSpace Independent Publishing Platform, 2012-05-03
主題Business & Economics / Industries / ServiceBusiness & Economics / Industries / Hospitality, Travel & Tourism
ISBN14680392299781468039221
URLhttp://books.google.com.hk/books?id=3LkJuwAACAAJ&hl=&source=gbs_api
註釋"Do you have a brilliant idea for a new restaurant? Are you hoping to grow an existing restaurant into a sustaining brand? Are you simply seeking some solid know-how to revitalize your business? The 'Branding Tree for Restaurants : A Revolutionary Guide to Grow Your Restaurant Into a Brand' serves up the insight and inspiration to transform any enterprise into a thriving business. Through a simple and powerful step-by-step plan called The Branding Tree Process, the guide provides easy-to-follow instruction that lays the foundation for a successful operation, defining a brand, and communicating it effectively. Engaging, inspiring, and brimming with examples of innovative businesses, this groundbreaking resource will resonate with anyone in the restaurant world, from the cooks to the chairman of the board. Helps you define the root beliefs that are creating your results ; covers finance, operations, and marketing ; demonstrates how to cultivate an inter gated experience ; details everything you need to foster staff engagement, customer loyalty, goodwill in the community, and profits for investors."--