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The ultimate guide to the world's greatest slogans.

Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.

Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:

• What makes a memorable slogan


• The most successful examples in your own industry


• The stories behind the best-known slogans of over 60 companies


• A directory of a further 2,500 slogans