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Branded

Gareth Williams

出版	Harry N. Abrams, 2000-01-01
主題	Art / General
ISBN	18517732589781851773251
URL	http://books.google.com.hk/books?id=3PvsAAAAMAAJ&hl=&source=gbs_api

註釋

What would people think of me if I drove a Mercedes? Am I more Gucci than Adidas? Is this the right time to drink a Coke? Our brand choices say a great deal about us as individuals. Through a series of snapshots on the products or advertisements of key companies such as Coca-Cola, Levi's and McDonalds, Branded? focuses on the links between brands and consumer behaviour, decoding hidden messages and analysing marketing strategies. Brands are grouped by their key characteristics- some promising authenticity and reliability, others offering technological empowerment or luxurious lifestyles. Brands and their meanings--formed as much by consumers as they are by product designers of marketing directors--are also shown in a global context, forming a common language which is subtly adapted to suit local tastes and aspirations.