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Analysis for Marketing Planning
Donald R. LehmannRussell S. Winer
出版McGraw-Hill Irwin, 2002
主題Business & Economics / Marketing / General
ISBN00702754759780070275478
URLhttp://books.google.com.hk/books?id=3VpEAAAAYAAJ&hl=&source=gbs_api
註釋Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun